moisturizer alone doesn’t cut it

the purpose of a moisturizer is to retain moisture, not provide it. they’re formulated to create a protective barrier over the surface of your skin to reduce moisture loss AKA water loss. moisturizing products are typically oil-based (to provide a shield), while hydrating products are water-based. when it comes to having a flawless complexion, water and oil go hand-in-hand. hydrating products are designed to increase the water content of your skin making it soft and plump, but it won’t stay that way if there’s no moisturizer (oil) to protect it, so you need both to stay balanced. regardless of if you’re dry or oily, all skin types require hydration

*always apply hydrating products first and your moisturizer second. this way, you’re adding moisture to the skin and then ensuring it stays put throughout the day*


your skin type

people often misdiagnose their skin type, causing them to use products that won’t address their concerns & needs. while seeking an assessment from an esthetician is always a safe way to go, you should be aware of the basics when it comes to differentiating between skin types…

dry skin: lacks lipids and moisture. lipids are what trigger the skin’s natural ability to produce sebum (oil) to protect it from moisture loss. if the skin does not produce enough sebum to coat it, it will start losing hydration. dry skin tends to be rough and patchy and can feel tight. however, this is not to be confused with dehydrated skin, which you can read more on here

oily skin: tends to have a shiny appearance, along with blemishes and impurities. the shine is due to excessive sebum (oil) production, which leads to clogged pores, inflammation and blemishes. read more on how to treat oily skin here

combination skin: the T-zone areas (forehead, chin and nose) are oilier than the cheeks, which tend to be normal to dry. if you have this skin type, always address each concern separately by applying different products to the oily areas than the dry ones

normal skin: normal skin functions properly because it produces the right amount of oil to stay balanced. it’s smooth and soft to the touch, and free of blemishes/clogged pores. however, it still requires hydration and protection from outside elements to keep it glowing


mechanical exfoliation < chemical exfoliation

yes, it’s crucial to remove the surface layer of dead skin cells, but if you overdo it, you run the risk of damaging the fresh new skin beneath. most people are under the impression that scrubbing your skin with beads/granules is the way to go, but we believe this method can cause more harm than good. mechanical exfoliants = any abrasive material that physically removes cells from skin (such as scrubs, beads, clarisonic, etc). they can be very damaging and are a surefire way to spread bacteria. chemical exfoliants on the other hand, work to remove the surface layer of dead skin cells by dissolving the bonds that hold them together without running the risk of damaging/tearing your skin or spreading bacteria