because we all know makeup looks best on healthy skin…, it’s so important to opt for natural, non-toxic beauty products. our skin is our largest organ and absorbs 80% of what we’re putting on it. the U.S. hasn’t passed ONE major federal law in regards to beauty/personal care product ingredients since 1938. while the EU has banned more than 13k chemicals, the U.S. has only banned 11. the cosmetic industry is completely self-regulated and what’s worse, the FDA gives manufactures the sole responsibility to decide if their products are safe. A little biased don’t ya think?

thankfully, there are brands out there like beautycounter that focus on making safer products that work just as well if not better than those made with toxic chemicals. so, before you beautify, be sure to read your labels carefully.

join the movement with these safe cosmetic products…



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source: beautycounter // mission page