this towel has changed our lives. whether you prefer to air-dry, or blow-dry those tresses, using a turbie twist post-shower is a game-changing essential. it absorbs water five times faster than a traditional cotton towel, cutting your drying time in half. it’s made of super absorbent microfiber (same cloths we use on our face) and is extremely gentle on your hair during its most fragile state (you never want to use anything abrasive on your hair while it’s wet, because that’s when it’s most prone to breakage). it’s lightweight and fits snugly around your head unlike a traditional heavy, bulky towel and makes getting ready a breeze…

how to use

after washing your hair, gently squeeze out excess water. next, flip your turban forward, wrap, twist, and secure the towel inside the loop at the back. we like to leave ours on while getting ready- it allows us to multi-task while our hair is being dried