new ingredient alert: tranexamic acid

there's a new "it" ingredient in town; a brightening powerhouse that delivers on its promises. if you suffer from melasma, hyperpigmentation, acne marks, or overall skin discoloration, you're going to want to be on the lookout for this under-the-radar ingredient... 

tranexamic acid was originally used to prevent excessive blood loss (including heavy mensuration), but physicians soon noticed a major improvement in skin discoloration in their patients taking the medication. researches then realized that the acid could be used for topical application, leading to the birth of these game-changing formulas. although it's widely used in dermatology, it's still on the cusp of the retail world (with only a few notable brands infusing it into their products), but won't stay that way for long. with loads of hard-hitting research to back it up, tranexamic acid has become the new buzzword in skincare- it's even been deemed the biggest up-and-coming acid

what you should know

if you've ever dealt with dark spots and discoloration, you know that getting marks to fade can take quite a bit of effort. whether it's a post-acne battle wound in the form of a red or brown mark or stubborn brown patches from sun damage, discoloration is bound to show up at some point

tranexamic acid not only targets visible discoloration for brighter, more even-looking skin, but it also plays well with other ingredients. it's the perfect compliment to professional discoloration treatments such as chemical peels and pairs beautifully with vitamin c, also known as the "brightening antioxidant" due to its ability to inhibit tyrosinase (an enzyme that stimulates melanin production). it's also a great alternative to hydroquinone

how to use

if using in the AM, apply tranexamic serum on top of your vitamin c serum and follow with moisturizer + SPF

*for best results, use twice daily*

disclaimer

like we always say, be patient with new products and use them consistently before judging. there's no such thing as an "overnight miracle," so be wary of any product that claims to be. after all, you can't expect to fit into your skinny jeans after going to the gym once (although, goals)

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