meet your brassy hair’s new bff: purple shampoo (and conditioner). because purple is opposite of yellow on the color wheel, it works to cool the dreaded brass tones most highlighted blondes suffer from. so, put the xanax down and take a deep breath because you’re just a shampoo away from being back to that cool blonde you know and love.

what to remember
-the right shamp/condish you’re looking for will be a deep, dark purp. steer clear from light or transparent
-use at least once a week depending on how often you wash. we’re 1x/wk shampooers ourselves (but that’s another story for a diff day)
-let that bad boy sit 5 – 10 min. (the longer you let sit, the more ash you’ll achieve)

come out too silver? no need to have a bitch fit, just use a clarifying shampoo to strip 🙂

we swear by…
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