most people immediately think to moisturize when their skin is feeling tight and dry. however, the purpose of a moisturizer is to retain moisture, not provide it. they’re formulated to create a protective coating over the surface of your skin to prevent water loss and strengthen the lipid barrier
your skin gets thirsty just like your body does, so when it comes to adding hydration/water back to the skin, hyaluronic acid is the gold standard. it’s a powerful moisture-binding acid that can hold 1,000x its weight in water to restore & replenish dehydrated skin. it’s naturally found in the human body but dramatically depletes with age, so it’s critical you’re incorporating this serum into your routine during all seasons (especially during winter months)
*as a general rule of thumb, this serum should be the last step before moisturizer* 
-in the morning, apply 4-6 drops after vitamin c serum, pressing & patting into the skin
-if using with a retinol at night, apply after retinol

[show_shopthepost_widget id=”3951234″]